Brand Led Growth project | Granny's Secret

Our Story

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Our story begins with cherished recipes passed down through generations. Inspired by Granny's love and wisdom, we've crafted these recipes with wholesome ingredients. Each bite held the warmth of Nani's kitchen, her recipes passed down generations, untouched by time. What sets Granny's Secret apart is our commitment to using 100% natural ingredients. We believe that nature provides us with everything we need to nourish our bodies, and we want to share that goodness with you. Our snacks are vegan and gluten-free, with no added sugar or preservatives. Each bite is a burst of flavors that will leave you craving for more.

Section I- Crafting Core value prop

Step-I

1. We are in business of delivering healthy and handmade snacks. sweets, drinks and savouries while keeping the traditional root alive.
2. We are bringing healthy and tasty sweets and savouries with no preservatives and artificial colors.
3. Key features of our products- No added sugar. gluten free, gourmet and exotic flavour and no preservatives. Customer benefits are that our products are healthy and tasty for health conscious audience always looking for something that is sweet, rich source of nutrients ( proteins for fitness freaks and exotic and exciting flavours for kids along with rich source of proteins).
4. Currently, our customers are consuming unhealthy sweets which are available in market or unhygienic with preservatives and chemical infused beverages. The fitness freak community usually take protein bars which cause bloating and other health issues as reported.
   

Step-II

1. Our product is new product in existing category. Our product is tasty and healthy while keeping the traditional root intact, that will built trust among the individuals. We have distinctive taste which is authentic and full of nutrients without any side effects such as bloating or high sugar rush.
2. Our product is push product in existing category that will solve for trust, distinctiveness and preference.
3. JTBD

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Understanding the User ( define ICP)

Age- 21-45 yrs

Gender- Male, Female (Fitness freaks, Health conscious, Mothers and To be Mom)

Location- Metro cities

Salary- Salaried employee, middle to high income group, always looking for some healthy options without preservatives and side effects

Apps and Social media- Active on Meta platforms

For the health conscious/ Mother who wants healthy sweets/savouries our laddoos and beverages is to ensure healthy lifestyle and doesn't include any preservatives while keeping traditional root alive

Section-II

1. Category insights are healthy food which is convenient to carry and doesn't have any preservative. Building of trust and high price point and ensuring side effects are some of the core problems which customers face.
2. The core problems lies with food products with trade off healthy vs tasty food, price point and food will be containing preservatives. Current solutions is high in price and lacks taste as well
3. Non negotiable- Quality of ingredients and nutritional value of these ingredients and taste satisfying the taste
4. Negotiable- While price can be the concern but consumer can pay more price if the quality is good and have no side effects
5. Customers aspirations are to obtain healthy food with no sugar and no preservatives. They need to satisfy the sweet cravings with healthy alternative containing natural sweetness and having proper daily requirements of nutrients.
   
   Brand Wedge
   If healthy food/sweets usually gives false image and tasteless as well and user feels to have good nutrient source and healthy food will be tasteless and contained preservatives and sugar, then Granny's Secret will always prioritise us in terms of trust, taste and quality.

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Brand Footprint
Granny's Secret is premium looking brand but not costly
Granny's Secret is Healthy and caring looking brand but not pushy
Granny's Secret is trustworthy looking brand but not confident/radical

Section-III- Apply brand on or off

Step- I

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We are at very young stage and testing the products in market. We haven't started any marketing campaign yet or paid ads.
We haven't defined our privacy and return policy yet.

Considering the Brand wedge and foot print
We at Granny's secret are premium fonts like Voga, Vollkorn and colors like black on our packaging to make it look premium and social media with variety colourful colors to keep it attractive.